Retail and e-commerce

Handle more orders and support as you grow

Flero fits across the whole customer journey, from the first question to the reorder. It answers, fulfils, and resolves at each stage, so your team keeps up as the orders scale, without adding headcount.

The problem

In a shop, someone helps.
Online, the questions pile up.

Every order brings its own admin: a sizing question before the sale, a where-is-my-order after it, a return to process next week. Multiply it across channels and a busy season buries the team. The quick questions wait, and the customers who were ready to buy feel it.

Where Flero fits

Your customer journey,
stage by stage

Flero fits at every point a customer touches your store, and takes the repetitive work off your team. Here is where it fits, and what it saves.

Before the sale

Today

Pre-sale questions about sizing, stock, and delivery sit unanswered, and an undecided shopper drifts away.

With Flero

Flero answers product and delivery questions as they arrive, grounded in your catalogue and your policies.

Answers in seconds, day or night, so fewer carts are abandoned.

1Clothing on a rail in a minimal retail store

Order and fulfilment

Today

Orders are checked and pushed between systems by hand, and exceptions hide until a customer complains.

With Flero

Flero watches orders across channels, flags the ones that need attention, and keeps the systems in sync.

No rekeying, and problems caught before the customer notices.

2Stock boxes on pallet shelves in a fulfilment warehouse

Delivery and updates

Today

Where-is-my-order messages flood the inbox, each one a manual lookup across the store and the courier.

With Flero

Flero finds the order, checks the courier, and drafts the update with tracking, ready to send.

A live status in a reply, without the manual lookup.

3A support agent answering customers on a laptop

Returns and exchanges

Today

Returns mean back-and-forth to confirm eligibility, generate a label, and update the order.

With Flero

Flero checks the policy, starts the return or exchange, and handles the paperwork in one reply.

A return resolved in one message, not a thread.

4Resolving a customer request on a laptop

After the sale

Today

Confirmations, review requests, and reorder nudges depend on someone remembering to send them.

With Flero

Flero sends the post-purchase messages on time, and flags the customers worth a personal follow-up.

Every follow-up sent, none forgotten.

5Someone browsing a clothing shop on their phone at home

"The biggest benefit isn't replacing work, it's removing inefficiency. What took days now takes hours, freeing our team for the work our customers value most."

Nick Huxsted
Nick Huxsted, Owner, Gooey Digital

Built for business

Your data stays in your instanceIn your country, and never used to train outside models.
A human stays in controlYou set what runs on its own and what waits for you.
Ready for the EU AI ActFlero keeps the record it asks for, logged as you go.

Questions from retail teams

No. You describe the work, and our engineers build and run it with you. Your team just reviews and approves.
The ones you already sell and support on. Flero connects to dozens of tools out of the box, and to anything with an API, across email, chat, and your store.
That is your call. You set the tone and where a person signs off. Many teams have Flero draft the reply and an agent send it, so it always sounds like you.
Yes. Flero runs the same whether it is ten orders or ten thousand, so the busy weeks do not bury your team.
It stays in your Flero instance, in your country. Nothing goes to an outside AI model by default, and it is never used for training.

See where Flero fits your store.

Spend an hour with our team. We map the work that grows with every order, and show you the first stage we would take off your plate.